Pete Snyder

Pete Snyder
Nationality American
Alma mater College of William & Mary
Occupation Founder & CEO of New Media Strategies;
President of emerging markets group, Meredith Corporation
Known for New Media Strategies

Pete Snyder is an American entrepreneur, political consultant and marketing executive who is best known as the founder and CEO of New Media Strategies, a social media consulting agency that he started in 1999. His company was acquired by Meredith Corporation in 2007, with Snyder remaining as CEO. The Washington Post referred to Snyder as a "pioneer in consumer communication," on account of his early entrance into the business of online market research and communications.[1] As of 2011 he is President of the emerging markets group at Meredith Corporation.

Contents

Political career

Snyder's early career included stints as the director of public affairs at BrabenderCox and the senior political director for Luntz Research Companies.[2] He first gained recognition as a pollster to New York City mayor Rudy Giuliani during the 1997 mayoral campaign.[3][4] Snyder started making frequent appearances on national television networks in the U.S. in 2000,[5] and regularly appears as a conservative commentator and marketing expert on the Fox News Channel.[6]

Business career

Snyder launched New Media Strategies in November 1999 with $150,000 from his own savings, credit cards, and the investments of friends and family,[2] initially running the company from his Capitol Hill apartment.[7] Based on his market research experience, Snyder chose to treat the Internet as "the world's largest focus group," creating the first Internet firm to offer data mining and real-time communications consultation to clients.[1][5][8] The company found its earliest success with Hollywood studios,[9] and soon counted The Walt Disney Company, Coca-Cola, Burger King, AT&T, NBC and Ford among its clients.[7][10]

In 2006 Snyder was named a Fortune Small Business Best Boss.[11] Drawing upon his background in political consulting, Snyder expanded the company by creating a public affairs division,[7] which has included both political and news media clients such as the Fred Thompson presidential campaign[12] and C-SPAN.[13][14]

In January 2007, Snyder sold his interest in New Media Strategies to Meredith Corporation, continuing his role as CEO.[15] At the time of the acquisition Snyder provisioned for a portion of the proceeds to be set aside in an employee stock pool, which appreciated to $2.5 million and in 2010 was paid out to employees who had remained at the company for three years.[16] The New York Post described Snyder's profit-sharing arrangement as atypical in the advertising industry,[17] and in an interview with Advertising Age he was quoted as saying: "this is how it usually goes: A company gets sold, the owners do well, and all the employees get screwed. I wanted to do something really different."[18] In November 2010, he became president of emerging markets group at Meredith, while remaining as CEO of New Media Strategies.[18][19]

Snyder was named one of "Washington's Tech Titans" by Washingtonian magazine in 2009[20] and 2011.[21]

Other work

In 2011, Virginia governor Bob McDonnell named Snyder to the College of William & Mary Board of Visitors.[22] As of 2011, he also serves on the marketing board of the National Center for Missing and Exploited Children, the board of the U.S. Chamber of Commerce National Chamber Foundation,[23] and on the Board of Trustees of Cushing Academy.[22]

References

  1. ^ a b Heath, Tom (11 August 2008). "Value Added: A Pioneer in Consumer Communication". Washington Post. http://voices.washingtonpost.com/washbizblog/2008/08/one_of_my_favorite_business.html. Retrieved 11 July 2011. 
  2. ^ a b "In profile". Deseret news. 2002-01-28. 
  3. ^ McPike, Erin (26 August 2010). "McDonnell Stops by New Media Strategies". Real Clear Politics. http://www.realclearpolitics.com/articles/2010/08/26/mcdonnell_stops_by_new_media_strategies_re-launch_106902.html. Retrieved 12 July 2011. 
  4. ^ Brian Williams, Pete Snyder (1999-11-08). Candidates Run Political Ads in New York (Television production). New York, NY: MSNBC. 
  5. ^ a b Javers, Eamon (October 2000, Issue 18). "The Next Network". Washington Business Forward. 
  6. ^ "Management bio". New Media Strategies. http://nms.com/about/management/Pete-Snyder. Retrieved 2011-07-11. 
  7. ^ a b c Hart, Kim (2007-01-29). "Tracking Who's Saying What About Whom". Washington Post. http://www.washingtonpost.com/wp-dyn/content/article/2007/01/28/AR2007012801032.html. Retrieved 2008-11-06. 
  8. ^ "Snyder '90 joins Board of Trustees". Cushing Magazine. Spring 2008. 
  9. ^ Bond (2003-03-21). "New Media taps Internet power; Firm is 'eyes, ears' for movie studios regarding online buzz". Hollywood Reporter. 
  10. ^ Adelman, Ken (1 October 2006). "Arlington's New Media Strategies: Interview With Peter Snyder". Washingtonian. http://www.washingtonian.com/print/articles/11/155/1658.html. Retrieved 11 July 2011. 
  11. ^ "Pete Snyder, CEO of New Media Strategies, Named Fortune Small Business Best Boss for 2006; Fast-Growth New Media Strategies Celebrated as "Winning Workplace"" (Press release). Market Wire. 2006-09-28. 
  12. ^ Toeplitz, Shira (2007-06-06). "Who's With Fred? A Look At Thompson's Web Team". The Hotline. Archived from the original on 2008-08-04. http://web.archive.org/web/20080804044811/http://hotlineblog.nationaljournal.com/archives/2007/06/post_217.html. Retrieved 2008-11-06. 
  13. ^ Lai Stirland, Sarah (24 August 2008). "Gadgetry at The Democratic National Convention". Wired Magazine. http://www.wired.com/threatlevel/2008/08/gadgetry-at-the/. Retrieved 12 July 2011. 
  14. ^ "C-SPAN Debuts Online 'Convention Hub' for Upcoming Democratic and Republican Conventions" (Press release). C-SPAN. 2008-08-12. http://www.breitbart.com/article.php?id=prnw.20080812.DC30292&show_article=1&catnum=7&state=-1. Retrieved 2008-11-06. 
  15. ^ Adler, Neil (2007-01-10). "New Media Strategies sold to Meredith". Washington Business Journal. http://www.bizjournals.com/washington/stories/2007/01/08/daily29.html. Retrieved 2008-11-06. 
  16. ^ Bedard, Paul (26 July 2010). "Loyalty Pays at D.C. Marketing Firm". U.S. News & World Report. http://www.usnews.com/news/blogs/washington-whispers/2010/07/26/loyalty-pays-100000-at-dc-marketing-firm. Retrieved 12 July 2011. 
  17. ^ Tharp, Paul (30 July 2010). "Ad Boss Shares Good Fortune with Staff". New York Post. http://www.nypost.com/p/news/business/ad_boss_hares_good_fortune_with_lGE66AMIir8Dw6OiIyeGzM. Retrieved 12 July 2011. 
  18. ^ a b Patel, Kunur (28 July 2010). "Agency Chief Gets Earn-out, Spreads Wealth to Employees". Advertising Age. http://adage.com/article/digital/media-strategies-staff-cash-2007-meredith-deal/145157/. Retrieved 12 July 2011. 
  19. ^ Elliott, Stuart (7 November 2010). "News From the Advertising Industry". New York Times. http://www.nytimes.com/2010/11/08/business/media/08addes.html. Retrieved 11 July 2011. 
  20. ^ Graff, Garrett M. (2009-05-01). "Washington's Tech Titans". Washingtonian (Washington, D.C.). http://www.washingtonian.com/articles/people/12164.html. Retrieved 2009-05-25. 
  21. ^ Graff, Garrett M. (22 April 2011). "Tech Titans 2011". Washingtonian: p. 70. http://www.washingtonian.com/articles/people/19168.html. Retrieved 11 July 2011. 
  22. ^ a b "Governor appoints four alumni to the W&M Board of Visitors". William and Mary News & Events. 1 July 2011. http://www.wm.edu/news/stories/2011/governor-appoints-four-alumni-to-the-wm-board-of-visitors-1-2-3.php. Retrieved 11 July 2011. 
  23. ^ "Board of Directors". National Chamber Foundation. http://ncf.uschamber.com/bod_allmember/. Retrieved 11 July 2011. 

External links